Many of us do not know the importance of wrist watches. We believe since we have our gadgets, we can always use our device clock to check the time which is not supposed to be. Adeshina Benjamin talks with us at InterviewStories about watches and how his love for jewelries made him to start Jaminluxury.
Can we know you?
My name is Adeshina Benjamin, a student of the University of Ibadan. Linguistic and African Language Department.
What do you do?
I deal with classy and luxury wristwatches, bracelets and rings for both male and female. I am basically a business person.
Why do you deal with accessories?
I love jewelries. I really admire it on people. Your dressing is not complete without any accessories. It helps to spice it up. For the love of jewelries that why I deal with classy wristwatch.
Why classy wristwatches and not the regular ones?
Though my first wristwatches were regular watches that you could get from all these Aboki’s. I needed something different and unique. Wristwatches that are not that common. That is why I moved to classy wristwatch. I wanted to be different.
Does everyone need to have these accessories?
Yes, mostly wristwatches. You can’t be in a business event and you bring out your phone to check the time, it is wrong. Not only business events, but also, you can’t be in a cinema and bring out your phone to check the time, that is also very wrong . You need a wristwatch in all event, you might not go for the expensive ones, but it is necessary you have a watch on your wrist.
Does everyone need to check time using wristwatch?
Time is essential… You need to check the time. Some situation will warrant you to not use your phone. For example, a student in an exam hall, he really needs a watch to time himself.
Are wristwatches not always expensive?
No, wristwatches are not expensive. It all depends on the type of wristwatch you can afford.
What qualities make a wristwatch good?
Four signs or qualities are used to recognize a good wristwatch.
1. Weight. 2. Swiss branding 3. The movement. 4. Accuracy
What sign or quality is the most important?
The Movement & swiss branding.
What is swiss branding?
A registered company that produces quality wristwatch. It has a label that is used to indicate that a watch was made in Switzerland. It’s a registered company that accept people who are horologist and sell their swiss branding too. To show the originality of the watch …
Must my wristwatch be from Switzerland before it shows originality?
No. We have some Nigerians who are horologist but am not sure if they get their swiss brand … I really can’t say more about this.
How do you then have access to these Swiss Wristwatches?
Travel to Swiss to get their product registered. I import them… And I also get from people who travel to get in bulk.
Do you encourage people to get those made by Nigerian horologists?
Yes, let us promote our people.
Do you have a brand for this business?
Yes… Still in the process… I have my business registered. The brand name is Jaminluxury.
I wanted something different and unique, Also, I wanted a name that will be easily pronounced in various languages.
Tell us about Jaminluxury?
Jaminluxury is a brand that deals with luxury wristwatches, bracelets and rings. This brand was established on the 21st of November 2017. The brand had been registered under Cooperate affairs commission (CAC). With the RC: 2837147.
Did you start selling these accessories before November 2017?
No… I started selling these accessories in November.
Did anyone put you through the business?
How did you now venture into the business without any support?
I do tell people when God ride with you, everything becomes easy… It really amazes me when I see how far Jaminluxury has gone… And the brand it just a year. This was how the idea came into being, my roommate does get wristwatches from Aliexpress, so I start importing from Aliexpress with very small capital.
How much did you start with?
I started my watch business with ₦15, 000… And I literally starved for the rest of the month.
What are the risks involved in your business?
The risk here is that you don’t know or see people that you’re dealing with. People that will help you ship in your package to Nigeria… You have to be sure if the watch won’t fade, so your customers won’t be angry with you. You also need to build trust in this business.
How profitable would you say this business is?
Very profitable if you’re smart.
Tell us your first experience when you started Jaminluxury?
My first experience was awesome…I made a lot of mistakes, losses, and also I did not publicize the brand, I just came out like that… So it was really hard looking for customers and most people were not turning up because the wristwatches were very common. My roommates especially Saw insulted me by saying “if you can’t get enough goods then stop”.The interesting part was that I learnt a lot from my mistakes and am improving. I will also be launching the brand very soon.
Tell us about your upcoming luncheon?
I am still working toward the launching. The first thing is to publicize the brand very well… I will need to get like 2 influencer person to help me with that. I need a photographer and a model. I want to show people how to wear their wristwatch. Watch etiquette .. I have so much to do during this luncheon because I want this to come out big … So wait for the bomb.
Have people criticised you before?
Yes … Very well… But I pay no attention to that. In building a solid business, you need to build a good reputation… That is the key to a successful business.
Why don’t pay attention? It may be a positive criticism?
If it is positive I give attention, and if it demands an apology, I apologize immediately and I learn from it.
Do you have a mentor or a brand you look up to?
Yes… I have a mentor and a brand that I look up too from afar …
What qualities make you look up to them?
These people are fathers in this business … They’re not newbies. Though the newfound brand am looking up to, he established his business 2017, but he’s a horologist…
Where do you sell your products majorly?
I don’t have a specific place, for now, I sell them in banks, campus. During holidays I make sales at Lagos.
Do you sell using social media?
Yes, I do. Lack of publicity. Low followers on Instagram which in-turn yields low sales are problems I face at Jaminluxury. I really need to build Jaminluxury Instagram account.
What keeps you going at Jaminluxury?
The passion keeps me going at Jaminluxury.
Any advice for people who wants to go into the kind of business?
My advice for people is that, you can start the business of your choice with low capital, you don’t have to wait to have huge capital before you can venture into business. Be consistency .. Have a motive. Don’t go into business because everybody is into it, study yourself very well. Pray well. When God rides with you, your business becomes a passion. Everything comes with ease…
Do you think it is important to have a mentor as an entrepreneur?
Yes… It is very essential… For a good business, you need a mentor. That the key to a successful business.
What’s your advice to upcoming entrepreneurs?
Be consistent. Believe in yourself. Have a solid motive, don’t do it because people are doing it, Do it because you found pleasure in it. Consistency build up a solid business.
What else do you want to say?
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